YouTube breakdown

Turn YouTube into your #1 source
of high-ticket clients. In 30 days.

Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.

Personal breakdown built for:

Amy Porterfield

Your Video Is Playing
Click To Unmute
See what we built ↓

Trusted by 50+ founders & creators

Jonas Carl Weische Scott Thomas Past client Past client Past client Past client Past client Past client Past client

What's inside this breakdown

Everything we built for Amy (in one place)

Why we built this for you

Amy, this is why we reached out

We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive a lot more Calibrae Collective applications, Made to Scale inquiries, and Revenue Consistency Formula registrations via the channel you've already built.

YouTube has a steep learning curve, and the funnel layer that actually CONVERTS viewers into high-ticket coaching clients and free-training signups is its own separate beast — totally different muscle from syndicating podcast episodes.

I'm guessing you don't have heaps of extra time to script, shoot, edit, package, and follow-up on bottom-of-funnel coaching proof and lead-magnet videos — between hosting The Amy Porterfield Show, running Calibrae Collective and Made to Scale, promoting the June 2026 Revenue Consistency Formula training, and managing a 400K+ email list after retiring Digital Course Academy.

So, we can handle all that content work for you.

We're pretty sure we can guarantee you a sh*t ton of qualified Calibrae Collective and Made to Scale applications for Amy Porterfield.

This morning Amy, I was looking through your Amy Porterfield YouTube channel side by side with amyporterfield.com and what stood out is the gap between the two. You built Digital Course Academy into a $54M program with 28,000+ students, served 100,000+ students lifetime, hit 60M+ podcast downloads with 6,500+ five-star reviews, and wrote a NYT bestseller — all while serving as Tony Robbins' Director of Content Development from 2006 to 2009. You retired DCA in January 2026 to go upmarket into Calibrae Collective and Made to Scale. Your channel has ~987 videos, ~41K subs, and uploads as recent as last week. That's real publishing consistency. But here's what's missing: the channel still behaves like a podcast dump — long-form interview uploads with sub-10K views while your email list sits at 400K+. Your top video (the DCA pivot announcement) hit 9.4K views. Your "Why I'm Betting Big on YouTube in 2026" episode — where you literally name the discoverability gap — has 4.2K views. You said it yourself: you regret not staying consistent on YouTube. Meanwhile Marie Forleo, Jenna Kutcher, and Pat Flynn are winning the exact discovery lane for online entrepreneurs searching "how to scale without launching" or "revenue consistency for coaches" — none of them built a $54M course empire, but they're packaging YouTube-native content with searchable titles, Shorts pipelines, and clear CTAs into high-ticket offers. Your proof exists — Calibrae Collective, Made to Scale, Revenue Consistency Formula, Two Weeks Notice. It needs a YouTube system that routes every search hit into applications and registrations, not just podcast listeners who already know you.

Simply put, we want to help you turn the authority you've already built into a consistent flow of Calibrae Collective applications and free-training signups through bottom-of-funnel, proof-driven YouTube content.

P.S. This entire doc breaks down exactly how we want to help you achieve that.

The next 12 weeks

Your video-by-video content plan

Week 1

Why 400K Email Subscribers Don't Show Up As 41K YouTube Subs

The brand-defining meta-video. Acknowledge the authority vs. conversion gap honestly, reference the DCA pivot and YouTube 2026 commitment, and lay out the 12-week plan to wire the channel into Calibrae and free-training funnels.

Top of The Funnel
Week 2

The Pivot: Why I Retired a $54M Program (YouTube-Native Cut)

Rebuild your 9.4K-view top performer with searchable packaging, chapters, Shorts clips, and CTAs into Calibrae Collective — not just podcast syndication.

Top of The Funnel
Week 3

Revenue Consistency Formula: What You'll Learn Before June 2

Evergreen TOF tied to the free training registration — capture "revenue consistency for online business" search intent with mandatory mid-roll and end-card CTAs.

Top of The Funnel
Week 4

How to Plan Your Next 12 Months Without Another Launch

MOF rebuild of your 2.1K-view planning episode — YouTube-native title, thumbnail, Amy face-cam intro, CTA into lead magnet + Calibrae preview.

Middle of The Funnel
Week 5

How [Calibrae Member] Hit Seven Figures Without Launching

First hybrid case study — inspired by real coaching transformations, turned into a full on-camera interview with metrics. The BOF video that converts skeptics on high-ticket coaching.

Bottom of The Funnel
Week 6

Webinars Aren't Dead: The 2X Conversion Playbook

MOF tactical video matching your 1.5K-view webinar episode — rebuilt with conversion architecture and registration CTA into Revenue Consistency Formula.

Middle of The Funnel
Week 7

Build Wealth Without Sacrificing Your Life (For Founders at $150K+)

Lifestyle + business MOF — your 1.6K-view topic rebuilt for the Calibrae ICP with clear application path.

Middle of The Funnel
Week 8

Why I'm Betting Big on YouTube in 2026 — And What Changed

Founder trust video — acknowledge your own podcast quote about regretting YouTube inconsistency. Routes to the 12-week plan CTA.

Middle of The Funnel
Week 9

Shorts Pipeline: How We Repurpose Every Episode for Discovery

MOF system video — teach the Shorts/repurpose workflow you talk about but don't visibly dominate on the channel yet.

Middle of The Funnel
Week 10

Inside Calibrae Collective: 15-Minute Walkthrough

BOF coaching demo — no fluff, actual methodology, member proof. The video a six-figure founder sends to their partner before applying.

Bottom of The Funnel
Week 11

Made to Scale: What Seven-Figure Founders Actually Get

BOF mastermind proof — invite-only positioning, Milly Club culture, application process. Captures "seven figure mastermind" search intent.

Bottom of The Funnel
Week 12

Amy Porterfield's YouTube Conversion Blueprint for 2026

Closing-call BOF — the dedicated "ready to apply" anchor video tying all buckets together.

Bottom of The Funnel

What clients are saying

Don't trust me, trust what my clients are saying...

Scott Thomas
Self-development & business coach
1.7M+ followers+250K growth+20 clients / 90 days
Faares Q
Investor & entrepreneur
4M+ followers24M views on 1 video+30 new clients
The Dream Green Show
Investor & creator
500K+ followers+$40K from new clients100% hands-off content

Featured wins

Three creators. Three transformations.

Simon Squibb
Simon Squibb
Entrepreneur & investor
Made his most viral YouTube video EVER.
14M+
Views on one video
#1
Video on his channel
24M+
Total views generated
Simon Squibb highlight
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Scott Thomas
Scott Thomas
Self-development & business coach
+250K followers and 20 new clients in 90 days.
+250K
New followers
+20
Clients in 90 days
2-3×
Avg view jump
Before
Scott Thomas — before
After
Scott Thomas — after
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
Jonni Shreve
Jonni Shreve
Personal trainer & founder
Generated an extra
$50K in 90 days.
+$50K
Extra revenue · 90 days
Avg view increase
0→1
Lead-gen system
Before
Jonni Shreve — before
After
Jonni Shreve — after
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve

Real numbers

The receipts: channel growth from our clients

24M views milestone
Channel growth
Channel growth
Channel growth
Channel growth
Channel growth
Channel growth
Channel growth
★★★★★ 40+ five-star reviews

What people actually say after working with us

Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.

Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review
Five-star review

Your strategy

The 4 content lanes we'd build for Amy Porterfield

01

Revenue Consistency & Launch-Free Growth (TOF — Discovery)

Search-optimized videos on the exact topics your six-figure female founder ICP Googles — revenue planning, launch fatigue, email list growth without burnout. Not podcast audio with a static thumbnail — YouTube-native packaging with mid-roll CTA into the Revenue Consistency Formula and end-card into a Calibrae preview.

02

Calibrae Collective & Upmarket Coaching (MOF)

Package what Amy Porterfield already sells post-DCA — the coaching methodology, mastermind culture, and "scale without more launches" positioning — as standalone searchable playbooks. Every founder at $150K+/yr searching "how to grow without launching" should land on Amy Porterfield, not a generic business coach.

03

Made to Scale / Milly Club Application Funnels (BOF)

Screen-share and on-camera proof: invite-only mastermind benefits, seven-figure founder transformations, application walkthroughs. Founders considering a high-ticket mastermind investment need to SEE the transformation, not hear another podcast interview.

04

Hybrid Case Study Interviews w/ Current & Previous Clients

Sit down with Calibrae Collective and Made to Scale members — revenue before/after, launch-free growth metrics, team size. Bottom-of-funnel proof that pre-empts "is this worth it for a business like mine" and drives applications immediately. Amy Porterfield's coaching already creates these stories; they should be 12–18 minute YouTube assets with Amy on camera.

Overall YouTube Strategy

Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward Calibrae Collective / Revenue Consistency Formula -> close the application or registration.

Your Unique Lead Magnet

The Online Coach YouTube Conversion Audit: 5 Things Every Six-Figure Founder Should Fix Before Their Next Upload (From 987 Amy Porterfield Videos + The Calibrae Collective Playbook)

Most online educators publish consistently on YouTube but convert almost none of those views into high-ticket coaching applications or free-training registrations — because the content is built for existing podcast listeners, not cold discovery and coaching proof. This audit is the exact 5-point framework Amy Porterfield uses to diagnose why authority videos engage subscribers without filling the Calibrae Collective pipeline — and the specific fixes (packaging, hooks, application CTAs, lead magnets, member-story routing) that turn a 987-video library into a year-round engine for coaching applications.

What's inside:

  • Thumbnail & Title Audit: Does a cold six-figure founder know they'll learn something actionable about scaling without launching — and that Calibrae Collective exists — in 3 seconds?
  • Hook Architecture: First 30 seconds — problem, coaching authority proof ($54M DCA legacy, 60M podcast downloads), open loop. Why podcast syndication uploads lose cold traffic
  • CTA & Application Placement: Mid-video and end-video CTA timing, description link hierarchy (Calibrae vs. free training vs. book) by funnel position
  • Member Proof Density: Minimum viable on-camera and case-study seconds per BOF video — Calibrae clips, revenue before/after, launch-free metrics — so viewers see the transformation, not just the interview
  • Conversion Tracking: Views → application page visit → submit → call booked. Baselines Amy Porterfield uses to kill formats that don't move coaching revenue

Bonus #2

A complete sample script

We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.

📜 Read the full sample script
Video Title: Why 400K Email Subscribers And 60M Podcast Downloads Aren't Showing Up As 41K YouTube Subs

Introduction:

Clear Offer: This video breaks down the exact gap between Amy Porterfield's off-YouTube authority and her YouTube conversion — and the 12-week plan to fix it so 987 videos finally drive Calibrae Collective applications and Revenue Consistency Formula registrations at scale.

Relate to Viewer: If you're a six-figure female founder scaling an online business, you've probably listened to The Amy Porterfield Show, read Two Weeks Notice, or heard about Digital Course Academy. But if you discovered Amy through YouTube search — not through a friend in her email list — you probably got a podcast episode upload without a clear path to "apply to Calibrae" or "register for the free training." That's the gap.

Social Proof: I'm Amy Porterfield. I've built a $130M+ online business, served 100,000+ students, and generated 60M+ podcast downloads. Digital Course Academy alone did $54M with 28,000+ students before I retired it in January 2026 to go upmarket into Calibrae Collective and Made to Scale. I have ~987 videos and ~41,000 YouTube subscribers. My top video has 9,400 views. I was Tony Robbins' Director of Content Development. I've publicly said I regret not staying consistent on YouTube — and I'm betting big on it in 2026 because I know the channel isn't matching the rest of the brand.

Open Loop: By the end of this video you'll know exactly why podcast authority isn't the same as YouTube conversion, what Marie Forleo and Jenna Kutcher do differently on packaging, and the 12-week content plan we're executing to turn this channel into Amy Porterfield's top discovery engine.

Quick Story:

Last week we uploaded a podcast episode to YouTube. Solid conversation. Under 1,000 views in the first days.

The same week, a six-figure founder told our team: "I've been on Amy's email list for two years — I didn't know Calibrae Collective existed until I saw the homepage." She'd downloaded every free training. Never applied.

That's not a content quality problem. That's a conversion architecture problem. 987 videos. Weekly publishing. Undeniable coaching and course credibility. But the library isn't wired so every cold discovery hit routes to Calibrae, Made to Scale, or a member case study that proves ROI.

Meanwhile Pat Flynn and Jenna Kutcher ship 12-minute playbooks with one CTA and capture the exact founder searching "scale without launching" today. They didn't build a $54M course empire. I did. I'm just not packaging it for YouTube conversion.

Point 1: Authority And Conversion Are Different Muscles

Why this matters: Email list and podcast trust built Amy Porterfield for 16+ years. YouTube cold discovery runs on searchable titles, thumbnails, hooks, Shorts, and application CTAs — not just podcast audio with a static thumbnail.

What to focus on: BOF Calibrae proof videos. Member case studies with real revenue metrics. MOF revenue-consistency playbooks. TOF discovery content with mandatory mid-roll and end-card CTAs into free training.

A simple explanation: People who know you will listen to anything. People who don't know you need to know what Calibrae delivers in the first 30 seconds and where to click in the description.

CTA to Lead Magnet (30% Through The Video):

If you want the exact 5-point audit we use before publishing any Amy Porterfield video — the same checklist we're running across the 987-video library — download the free YouTube Conversion Audit for Online Coaches in the description.

Point 2: What The Channel Should Be Converting Viewers Into

Why this matters: Every view should have a path — Calibrae Collective application, Made to Scale inquiry, Revenue Consistency Formula registration, or Two Weeks Notice purchase. Right now too much of the library is podcast syndication without infrastructure.

What to focus on: Amy on-camera intros. Shorts clips from every episode. Hybrid interviews with Calibrae members. Search-optimized titles built for YouTube, not podcast RSS.

A simple explanation: Marie Forleo and Jenna Kutcher win packaging. I win the coaching empire and the email list. Combine both and 41K subs becomes an application machine.

Point 3: The 12-Week Plan

Why this matters: We're not starting from zero — 987 videos, DCA proof, podcast authority, and NYT bestseller credibility are the raw material.

What to focus on: Weeks 1–4 — meta gap video + two MOF playbooks (revenue planning, launch-free growth). Weeks 5–8 — two member case studies + Calibrae walkthrough. Weeks 9–12 — Shorts pipeline + application anchor on every new upload going forward.

A simple explanation: Consistent publishing built the rhythm. Conversion architecture turns that rhythm into Calibrae revenue.

CTA to Service (70% Through The Video):

If you want the full 12-week breakdown customized for Amy Porterfield — content buckets, lead magnets, and application routing — grab a time in the description. First video's on us.

If we worked together

Here's exactly what you'd get every month

You Record Once A Month

You hit the record button once a month & never worry about content again.

Full YouTube Strategy

We create a full long-term strategy that helps you make more sales.

4

Edited Videos

4 professionally edited videos monthly.

4

Scripts

4 professionally scripted videos.

8

Thumbnails

We want 2 thumbnails per video in order to A/B test them.

12

Short-Form Clips

12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.

2

Lead Magnets

2 unique lead magnets to attract potential customers.

16

Email Broadcasts

16 emails each month (per lead magnet) to constantly provide value.

1

Unique Email Sequence

1 unique email sequence for new joiners on your email list.

Full Content Rollout

All your videos & lead magnets posted on your behalf.

Past work

Some of the videos we've produced

Example 1

Example 2

Example 3

Best way to know if you'll like working with us?

Let us prove it...

Your First Video Is 100% FREE

Process For The FREE Video

  1. 01
    Both

    Hop On A Call

    Hop on a call with me so we can prepare everything for you.

  2. 02
    You

    Record & Send

    Just record the video & send us the footage & we'll take care of the rest!

  3. 03
    We Do-For-YOU

    Create Your Thumbnail

    We'll create a unique thumbnail that will guarantee clicks for your video.

  4. 04
    We Do-For-YOU

    Edit Your Video

    We'll edit your video for maximum sales.

  5. 05
    We Do-For-YOU

    Optimize & Post Your Video

    We'll optimize the video for sales & post it for you too.

  6. 06
    We Do-For-YOU

    Upload Your Video Within A Week!!!

    Your video is live & all you had to do was press record.

  1. Just respond to my email with any questions or let us know a good time to chat.
  2. Or book yourself in for a call below.

Whatever works for you!

P.S. Calendar is completely open for you, so book any time you like!

Loading calendar…

Common questions

FAQ

How do you create the scripts for me?

We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.

Each script is designed to:

  • Hook — grab attention right away.
  • Deliver Value — teach, share insights, and build trust with your viewers.
  • Guide Next Steps — naturally point viewers toward your lead magnets so they join your list and enter your nurture system.

Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.

How do you measure success?

At the end of the day, success comes down to one thing: quality inbound leads showing up for you.

We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.

  • Video Retention — high retention means your ideal clients are watching through, learning, and actually finding the content useful.
  • Video Consensus — strong feedback (comments, likes, steady views) shows your audience is engaged and starting to take action.
  • Lead Magnet Downloads — each download is proof that someone wants to go deeper and solve a problem with your help.
  • Clicks to Your Service — link clicks to your service show strong interest.

When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.

I'm already getting clients from other channels. Why YouTube?

Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.

So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:

  • It warms up everyone you're already touching — show rates and close rates go up because they "already know you."
  • It compounds. One good video keeps bringing in inbound 12–24 months later — paid channels stop the second the budget does.

You don't have to swap one for the other. Stack them.

Do I need a big audience for this to work?

No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.

A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.

If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.

What if I've tried YouTube before and it didn't work?

Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.

What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.

If your last attempt was a few videos thrown at the wall, this isn't the same thing.

What if I hate scripting or planning content?

That's exactly what we're here for. We handle the blank page so you never have to stare at one.

You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.

How is this different from just hiring an editor or freelancer?

An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.

We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.

Who else have you worked with?

Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.

How long will it take to get my video?

Once your video is submitted, we deliver all of the following within 1 week:

  • Unique Lead Magnet
  • Lead Magnet Webpage
  • Video Thumbnail
  • Video Editing
  • Video Optimizations (titles, descriptions, tags, chapters)
  • Video Upload

Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.

What makes you different to other content agencies?

It'll be hard to find someone else who does all of this at the same success rate as us.

HJ Creatives Content Agency YouTube Coach Editor Just You
Audience Research for Better YT Content
Full Content Strategy for Maximum Sales
Ideate, Script, Edit & Package Videos for Profit
Email List Building & Nurturing
Record Just Once A Month
What's the process if we work together?
  1. Onboarding Call — We fully onboard you onto the platform, then dive into your long-term goals, your perspective on the space, and more.
  2. Creating the Skeleton Plan — We take the information you've given us and create a skeleton plan.
  3. Kick Off Call — We share the plan with you and make sure you're completely happy with it.
  4. Deep Research — We conduct research by looking further into your niche and of course speaking with you.
  5. Creating the Full Plan — With all the necessary information we then create your full 12-week roadmap.
  6. Share the Full Plan — We share the full plan with you and again make sure you're happy.
  7. Video Script, Lead Magnet & Email Creation — We begin creating your first script, lead magnet, and emails.
  8. First Content Check — For your very first outputs we check that you're happy with the style and pacing.
  9. Content Scaling — We continue the process and finish the rest of your outputs.
  10. Second Content Check — Before posting, we check that you're happy with the outputs.
  11. Deliver Scripts — We deliver your scripts and wait for you to send them back recorded.
  12. Content Rollout — We roll out all your content on your behalf.

Ready to make Amy Porterfield the go-to channel in your space?

Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Amy Porterfield.

We only take on 3 new clients per month. Limited availability this quarter.

🎬 Claim Your Free Video